Cost per signed matter, by source

You'll be able to: compute cost per signed matter for each source and use it to decide where marketing money goes. The number that matters is not cost per call or cost per lead. It is cost per signed matter: what a source cost in a period, divided by the matters from that source that signed a retainer in that period.

This is how the lesson opens. The full lesson and its knowledge check are in the academy, with an account.

See every lesson in Intake Across Offices, Part 1: Standard, Routing, and Sources