Vanity metrics and the ones that matter

You'll be able to: tell a vanity metric from an actionable one and remove vanity metrics from the firm's reports. A vanity metric goes up and makes everyone feel good, but no decision changes because of it: website visits, total calls, impressions, followers, form views.

This is how the lesson opens. The full lesson and its knowledge check are in the academy, with an account.

See every lesson in Intake Across Offices, Part 1: Standard, Routing, and Sources