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Group • The Monthly Review and the Firm's Own Coach

Leading and lagging indicators

By Brandon Aday, M.B.A. • Duration: 15 min • Type: reading

You'll be able to: build a firm-wide dashboard that shows problems while they can still be fixed.

Lagging indicators tell you what already happened: signed matters, fee value, cost per signed matter. They matter, and they move slowly. Leading indicators move first and point at the cause: median time to first reply, after-hours share and how much of it reached a person, consults booked per inquiry, no-show rate, time from consult to retainer sent, and Retained to Matter Opened.

A Group dashboard needs both, by office and by practice:

  • Top row (leading): time to first reply, consult booking rate, retainer sent within target.
  • Middle row (conversion): consults that signed, Spanish versus English at each stage.
  • Bottom row (lagging): signed matters, fee value, cost per signed matter by source.

When a lagging number drops, read up the dashboard to find the leading number that moved first.

Do it in LegalCRM

  1. Build the three-row dashboard with filters for office and practice.
  2. Set a target on each leading indicator from your intake standard.
  3. Share it with every office lead.

Ask the Guide

Paste this into the AI guide, without client names or matter facts:

"Here is our dashboard [tile names]. Sort the tiles into leading and lagging and tell me what is missing."